We want to find the best ways to talk about climate change
It’s hard to connect with climate
We know how to address much of the climate crisis: we know how to electrify our grid, how to our infrastructure and manufacturing sections, and we have invested in game-changing clean energy programs.
But we are blocked from deploying these solutions at the scale necessary to meet the enormity of the crisis because the climate movement has lost its cultural and political power.
After years of whipsawing policy and disconnected communications strategies, there is still no coordinated approach to talking about climate change.
So we built the Climate Commons
To remedy this, we need to use coordinated messaging to rebuild and strengthen the cultural and political support for climate action.
Climate Commons seeks to coordinate communications across the climate movement in order to unlock climate action and counter narratives that threaten the future of climate work.
We do this by developing an ecosystem-wide capacity for effective messaging.
We work with advocacy organizations, climate entrepreneurs, campaigns and electeds, media entities, and creator collectives to develop a coordinated communications approach that is designed to build broad support and momentum for the climate movement.
We are building the messaging infrastructure to support the climate ecosystem.
Our programming is designed to address their key pain points:
A lack of messaging coordination within the ecosystem
Limited access to message testing research & best practices
A complex media environment where pivotal audiences are elusive
To build real power, climate messaging must reach beyond the already converted. It must meet moveable audiences where they are, in the spaces they trust, with messages that resonate. Climate Commons will utilize message testing best practices developed across political and media entities to ensure that our strategies are working to strengthen alignment and expand support.
Through this work, we will build the lasting messaging infrastructure the climate movement needs to regain its cultural and political influence – making bold, collective climate action inevitable.