We want to find the best ways to talk about climate change
It’s hard to connect with climate
The topic of climate change is often talked about in inaccessible scientific jargon, with streams of competing messages, and can feel like too large of a problem to do anything about, and also too distant to impact our daily lives.
So we built the Climate Commons
This new coalition for storytelling and narrative change brings together every part of the climate ecosystem — from change-makers, activists, elected officials and cultural influencers to campaigns, governments, and key climate organizations — to transform the way we approach climate work.
This includes transforming the collective understanding of climate change as an issue, reshaping the national narrative and catalyzing meaningful action across individuals and organizations.
To accomplish our goals and strengthen on-going climate work, we combine:
a data driven approach
meaningful coalition building
key narrative change principles of frequency, consistency, and using multi-faceted messengers
In doing so, we aim to create lasting, long-term infrastructure that builds cultural and political power and leads to meaningful, global climate action.