Culture moves climate. We move culture
Turning influence into impact
Shifting culture
We equip creators at every level, from microinfluencers to media professionals, with the skills, frameworks, and narrative tools they need to create engaging climate content.
Our strategy centers creators as culture-shifters, empowering them with tools, training, and support to make climate content a sustained part of everyday life and to turn that cultural shift into political and policy wins.
Training a New Gen
Mainstreaming Climate
We’re making climate content a core part of everyday conversations, woven into trends, moments, and movements that shape public consciousness.
Building Power
We don’t just want virality, we want victories. Our work lays the foundation for a durable climate media ecosystem that shifts public opinion, drives political mandates, and advances bold climate policy.
The Facts
In a world full of distractions, social media is the most powerful tool we have to meet people where they are, make climate feel personal, and turn everyday moments into lasting momentum.
Despite record climate disasters, less than 1% of media coverage in the US focuses on climate. But on social?
TikTok has #ClimateChange# views topping 6.5 billion
On Instagram, climate posts generate 4x more shares when led by trusted microcreators
Creators see 2-3x higher engagement than institutional accounts on climate issues
Social content isn’t just talk — it’s turnout, sign-ups, donation, and pressure.
59% of Gen Z have taken action (protesting, donating, organizing) because of social media
Creators promoting climate campaigns have increased petition signatures by up to 400%
Movements with strong online presence are 5x more likely to influence local policy change
When everyday people lead the message, trust and reach grows.
Microcreators (under 100k followers) see 60% higher trust than brands or politicians
Local influencers outperform national orgs on engagement in 72% of tested campaigns
Authenticity and lived experience drive climate belief more than formal credentials
Culture moves faster than policy. Narrative leads, policy follows.
Cultural shifts precede legislative action by an average of 5-10 years
Social media helped accelerate support for climate policy among young voters by 35% in under 2 years
Storytelling, not stats along, is the most effective tool to change minds on climate
Our Wins
Creators across the country are showing what’s possible when we invest in voices that move people. Here’s a look at what we’ve built together so far:
Training That Transformed
Hosted workshops and produced toolkits that helped creators go from “I care about climate” to “I know how to talk about it.” with features at Los Angeles Climate Week and in partnership with The Entertainment + Culture Pavilion.
Sustainable Impact
When we invest in creators, we grow the movement. Climate. content by trained creators had 3x the average engagement of traditional ads. Campaigns that partnered with our network also saw a significant boost in reach and action.
Climate Content, Reimagined
Over 300 original content pieces created by everyday creators — artists, educators, organizers, and storytellers — reaching 2 millions + viewers with climate content rooted in hope, humor, and humanity
Campaigns with Impact
Teamed up with grassroots groups, policy orgs, and cultural partners to connect creators to campaigns that need them, collaborating on major campaigns to mobilize voters around climate action and policy.